Influence, Bob Costas, and the Olympics

Given the 12 to 15 hour time difference, the Olympic athletes will be enjoying their breakfasts while we watch their events here in the US. So, although we may not watch the Olympics live, we can watch Bob Costas live, as he hosts an Olympics that happened they day before.

This puts Bob in an interesting position. Even if someone long-jumps thirty seven city blocks, the excitement has already gone to bed before we see it. “You can’t honestly have the same reaction you would if it were live,” says Costas. “It would be dishonest to feign anticipation or initial excitement.”

Costas is a seasoned broadcaster. Shouldn’t he be able to feign excitement by now?

As managers, much of what you do involves influence. What can we learn from Bob Costas?

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