Do You Have A Brand?
Of course you do.
If you’ve worked in a company for more than a few months, you already have a brand. It doesn’t take long to get pigeon-holed.
Promotable employees think of themselves as self-employed service professionals. As president of your own service company, the value you provide your organization, and others’ perceptions of it, are not the same thing. In fact, if you aren’t actively managing your brand, I can almost guarantee you that your brand would surprise you. More than likely it’s completely out of whack with reality.
Promotable employees
1) know their brand,
2) are aware of the brand they would like to have, and
3) manage the difference between 1 and 2.
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